Illustration & Animation

We chose to create an animated advertising campaign to promote the medical trial, casting a net as wide as possible to seek out participants across the country and boost recruitment. 

What made our BART Animation process so unique? 

At every stage of developing our illustrations and animation, our PPI Group were personally consulted and involved in feeding back creative ideas and direction for the recruitment animation. 

Regular in-person and remote meetings took place to help the group shape the visual and stylistic approach and development of the illustrations and even add to the script of the animation. 

This personal insight and feedback created something truly custom-made for every individual user experience.  

Knowing how people would like to be engaged with helped us cater the recruitment videos to advertise directly to their taste.  

Creating engaging psychological trial advertisements that aren’t patronizing or tonally confusing effects how participants feel seen and interacted with. Avoiding patronizing terminology or outdated imagery that isolates rather than entourages involvement meant the animation campaign was much more effective.   

This personal involvement led to some interesting results...